My name is Hannah, I've had the amazing opportunity to intern for Alissa this Summer. I go to school at Clemson University in South Carolina and during this past spring semester I was desperately hoping to find an internship in the Los Angeles area for the summer. My sister, who lives in LA was raving about the company she found to design/print her wedding invitations so, she asked Alissa if she took on interns. I checked out the website and was sold when I saw the intern projects along with all the other beautiful work posted on alissabellpress.com.
For my intern project I wanted to create something unique and representative of who I am but also something that anyone could use. So, I came up with the idea that I would create a stationery set of 3 cards each representing the three different areas where I've gotten to live and call home, Northern California, South Carolina and now Southern California.
When thinking about why I love all of those places the first thing that comes to mind is their natural beauty, specifically the trees that are symbolic and unique to each area. The grand and richly colored leaves of Northern California Redwood trees add a warmth and coziness that remind me of home. South Carolina Live Oaks have dewy branches that provide a shady covering primarily found in Charleston, a place that epitomizes the slow paced charm of the South. Lastly, Southern California, specifically Los Angeles where the Palm Trees line the streets and the beaches making you feel like you're on vacation 24/7 . I went through multiple design drafts for the stationery; I thought about hand drawing my designs, water coloring the cards and envelope liners, or maybe even adding patterns to the background but I eventually reverted back to my original idea which was to create clean and simple designs. For my final designs I used photographs I had taken of the three trees and converted them into artwork using Adobe Illustrator. From there I chose the paper, the envelopes and the packaging, then I got to print!
I'm amazed at how well everything came together and I am extremely pleased with the finished product! The Shady Green Stationery set is now up for sale so go buy some cards and write some letters people!