Business cards make up quite a lot of our work, and as small a thing as they are, no two ever feel alike. It's always an exciting task to find the right design and materials to express each person, but there's no doubt we have our favorites. So far this year, it's Natalie Warne's. We chatted with Natalie to get her point of view on the process, and the importance of a great card:
Natalie says she wanted her cards to represent sophistication, creativity, and diversity - an embodiment of who she is. Working within a wide range of groups, she wanted to appeal to both the young, driven start up community as well as to the crowd that attends research based events. Her business cards needed to make a serious statement about her work ethic, while still feeling approachable.
Natalie mainly works as a film and event producer, in addition to being a public speaker to young people. In describing both, she says, "if there was one word, it would be connected". Her whole job is traveling, engaging with people, and staying in touch - an environment where a memorable impression is important. She wants someone to remember the feeling, color, weight, and unique look of her card. "I think it's really worth it to invest in quality business cards, hoping that a lasting relationship will come out of it...the idea is that it will further invest in you" And the reactions since? So far, so great.
Both Alissa and Jenn Welsh, Natalie's good friend and our project manager, worked on Natalie's design. She praised Jenn's ability to take all color and type ideas she loved, along with her aesthetic and personality, and focus it into one design. Alissa then came in to translate their creation into reality. She challenged them to push the envelope on her design; using a unique card size and ink color. She says the process was fluid, and the team, great. Even in the production process, Natalie appreciated the attention to detail shown. "The customer service aspect was great. Alissa emailed me immediately to keep me updated, delivered them to my house, and the end packaging was so beautiful."
We love to do what we do because each project is a personal expression of our client. Working with Natalie was certainly a wonderful example of that exciting experience we're so grateful for.
See more details about her project here!